Selling: "Understanding Your Buyer" focuses on giving you a better understanding on tuning into your buyer's interests. You create value by finding what your buyer's true motivator is. Most of the time, that motivator is tied into their favorite interest. It could be a hobby, sports, or the number # 1 interest.... family. Associate your product or service with what's important to them, and your sales is right around the corner.

Topic"s:

• Learning how to detect your buyers's true interests.
• How to talk about interests.
• How to create mutual benefits.
• Using the information received in preparing to negotiate.
• The importance of using shared interests to create trust.
• Developing "win - win" situations through problem solving.