Telephone Power Path Selling # 1 helps you the learn the benefits of positioning yourself and your product, based on information obtained by your customer. Making recommendations throughout the call in ways that create "win - win" situations is an important topic covered in this session. Objection resolution methods are spoken about because they play an important role in defining what that true objection really is before responding to what just might be a smoke screen to take you off course. And of course, lets not forget that our true goal to reflect on in this session is that during the call, trying to find out what is the true "motivator" that is going to determine what's going to make our customer buy now.

Topic's:

• The importance of creating benefits through positioning.
• Creating a true "win - win" situation.
• The art of objection resolution.
• Taking a minute to test yourself.
• Different kinds of questions, for different kinds of buyers.
• The power of feedback.
• Prospect reactions and follow up questions, and how they are a sign of interest.
• Picking up on customer viewpoints.